Marketing Research Project

My name is Marc Trottier, and this research project is part of the requirement for a MBA at Royal Roads University. My credentials with Royal Roads University can be established by telephoning Don Caplan, MBA Major Projects at (250) 391-2600.

The research will consist of this survey and is foreseen to take 15 to 20 minutes to complete. The questions will refer to hobbies, level of activities in sports, purchasing habits, branded items owned, brand awareness of different sports organizations, as well as, participation in reward programs. In addition to submitting my final report to Royal Roads University in partial fulfillment for a MBA, I will also be sharing my research findings with Ocean Rodeo Sports Inc. Participants will be able to request summary results by email once the survey is complete. Please send request to marc.1trottier@royalroads.ca.

The information you provide will be summarized, in anonymous format, in the body of the final report. At no time will any specific comments be attributed to any individual unless your specific agreement has been obtained beforehand. All documentation will be kept strictly confidential and secured in a locked filling cabinet. Electronic copies will be kept on a password protected computer. All information will be deleted and destroyed after project completion.

You are not compelled to participate in this research project. If you do choose to participate, you are free to withdraw at any time without prejudice. Similarly, if you choose not to participate in this research project, this information will also be maintained in confidence.

Your completion of this survey will constitute your informed consent.

The survey you are trying to take is now closed.

Thank you for your interest.